In today’s travel landscape, travel agencies and tour operators continue to play a central role: they design experiences, simplify the complexity of travel, and support customers before, during, and after their journey.
At the same time, travelers’ needs are changing rapidly. They are no longer looking only for a destination, but for complete and seamless services that can genuinely enhance their overall experience.
In this context, international connectivity—and travel eSIMs in particular—becomes a strategic and essential element, no longer a simple accessory.
What Travel Agencies and Tour Operators Do Today (and Why They Still Matter)
In an era dominated by online bookings and do-it-yourself travel planning, the role of travel agencies and tour operators is often underestimated. In reality, these players remain central to the travel industry, evolving alongside the needs of modern travelers.
Today, their activity goes far beyond selling tickets or standardized packages. Their real value lies in personalized consulting: they listen to customers’ needs, interpret desires, budgets, and expectations, and design tailor-made travel experiences.
They also play a key role in managing complexity. Tour operators handle multi-stop itineraries, group trips, cruises, and thematic or experiential journeys. Travel agencies, on the other hand, are often the first point of contact between the customer and the travel world, transforming a simple idea into a concrete plan.
Despite disruptive digitalization, these two realities still matter because they offer what automated platforms cannot guarantee: relationships, trust, and human support.
Integrating innovative services into travel offerings allows them to stand out in the market, increase the perceived value of their packages, and create new revenue opportunities.
Connectivity While Traveling
In an increasingly digital world, the role of travel agencies and tour operators has evolved: they are no longer just travel consultants, but true experience curators and quality guarantors.
This is where connectivity comes into play. Staying connected abroad is no longer an optional luxury—it is a real necessity. Connectivity enables travelers to navigate and move confidently, communicate with family or colleagues, manage bookings, documents, and boarding passes, work remotely, and deal with unexpected situations more safely.
Yet, this aspect is often left entirely to the traveler, who must choose between expensive roaming, local SIM cards, unreliable free Wi-Fi, or generally unclear solutions.
Integrating a travel eSIM into the travel package means truly completing the experience, offering an immediate and useful service that is perceived as real added value by those who use it.
What’s your next destination?
Choose your eSIM now, install it in one minute and activate it when you arrive.
Why Integrate The Big Town eSIMs into Travel Offerings
For Tour Operators
Integrating The Big Town eSIMs allows tour operators to:
- Complete the travel experience by including connectivity as part of the service, rather than leaving it as a problem for the customer.
- Increase the perceived value of the package by adding a concrete, immediately usable, and highly appreciated service.
- Reduce operational friction, as no technical management is required from the client.
- Easily scale to large volumes thanks to flexible, customizable solutions suitable for structured customer flows.
For Travel Agencies
For travel agencies, The Big Town eSIMs are a way to:
- Enrich the customer experience.
- Complete the travel package.
- Generate additional revenue, without inventory or technical management.
- Differentiate with an innovative service aligned with the real needs of modern travelers.
Partnership Models with The Big Town
The Big Town has developed several collaboration solutions designed to fit different operational models. Let’s take a closer look.
1. Affiliate Program (Travel Agencies and Tour Operators)
This is the simplest way to get started.
How it works
- The agency or tour operator receives a dedicated referral link.
- The link can be included in booking confirmation emails, pre-departure emails, travel documents, websites, or social media channels.
- Every purchase made through the link is automatically tracked.
Contact us to learn more about the terms and benefits.
The affiliate program requires no technical management, no operational support, and no activation costs.
It is therefore the ideal solution for those who want to test the service with no commitment.
2. Purchase and Distribution of eSIM Packages
This is a more structured solution, designed for those who want to integrate connectivity directly into their product.
How it works
- Purchase of eSIM packages at preferential rates.
- Ability to:
- include them in travel packages
- resell them as an optional service
- offer them as added value
The eSIMs are fully digital and activate only when used.
Customization options
- Single or multiple destinations
- Data volume (GB)
- Plan duration (daily, weekly, monthly, or custom)
Economic terms are defined based on volumes and itinerary types.
3. White Label Solution (Tour Operators with High Volumes)
For structured organizations or recurring travel flows, The Big Town also offers a White Label solution.
What this means
- eSIMs branded with the tour operator’s identity
- Full integration into proprietary services
- Brand-consistent communication
- Centralized management of large volumes
This solution is fully customized based on:
- Annual volumes
- Destinations
- Package structure
- Desired level of integration
A Simple Experience for the Traveler
From the end customer’s perspective, the process is intuitive:
- They receive or purchase the eSIM.
- They receive a QR code via email or link.
- They install the eSIM in just a few steps.
- Upon arrival, they activate the line and start browsing immediately.
A quick installation guide can also be provided, further reducing support requests.
Why Start a Partnership
For travel agencies and tour operators, partnering with The Big Town means:
- Offering a truly useful service
- Improving brand perception
- Creating new revenue streams
- Addressing a real need of modern travelers
- Doing all of this without operational complexity
Whether you are a travel agency, a tour operator, or a structured organization with large volumes, there is a solution designed for you—and that solution is The Big Town.
👉 Discover the Referral Program or request a dedicated consultation at
Or contact our team directly to explore a tailored partnership.